SAMA-SAMA Fest
Union Landing's Filipino American History Month Celebration is happening on Sunday October 11th! EVENT INFOAPPLICATIONS
BACK AGAIN FOR 2026!
Union Landing (in Union City, CA) returns again for their Filipino American History Month celebration—Sama-Sama Fest, hosted by FAM JAMS. Inspired by the Filipino phrase sama-sama (“together”), the festival is a cultural gathering that honors the stories, heritage, and contributions of the Filipino American community in the Bay Area.
As Union City’s latest signature event, Sama-Sama Fest plans to highlight the strong Filipino American presence in the region while creating an inclusive space for all communities to celebrate culture & history together.
DATE & TIME
- SUNDAY October 11th
- FROM 11 AM – 5 PM
LOCATION
- UNION LANDING Shopping Center, Parking lot next to the Columbia Employee Store
- 32111 Union Landing Blvd, Union City, CA 94587
ADMISSION & PARKING
- FREE ADMISSION
- Parking Available Onsite
RETAIL VENDORS (LIMITED)
- Accepting Creative, Artistic, Craft, Professional Services, & More!
- Deadline to Apply Sept 25th or spaces filled!
*Link to Jotform application
ORGANIZATIONS + NONPROFITS
- Open to cultural organizations, 501(c)(3) nonprofits, and community/civic service groups who provide services to the local Filipino American community.
- Discounted Rate for Organizations by Email
PERFORMERS
- Accepting Talented Singers, Bands, Performers, & Cultural Dancers!
- Must be Family Friendly!
- Applications Opening Soon!
FOOD VENDORS (BY INVITE AT THIS TIME)
- We will be contacting food vendors directly who participate in Alameda County Fil-Am events.
SPONSORSHIP OPPORTUNITY
- Partner with Sama-Sama Fest to celebrate Filipino American culture and reach thousands of attendees
- Sponsorship opportunities available to showcase your brand, support the community, and gain visibility through the event.